assignment 2-2

This week’s analysis is about the advertising of the mega blockbuster Dark Knight and advertising in general. The reason I am writing about this is because of the build up and hype surrounding it due to the untimely death of Heath Ledger. The media press that this movie gained from the tragic event was enormous. I can’t even begin to think about what the studio was saying when this frenzy began.
The beginning advertising was what you would expect from a blockbuster before its release. The fact that a star cast member passed away before the opening put the advertising into overdrive. I can say that I don’t believe that the studio would have exploited the situation but I can say that I believe someone there thought about it. It seems to me that with the amount of shows on T.V. today like Access Hollywood and Extra, this country feeds on drama and despair. I could very well be wrong but it seems this way to me. These shows exist for the sole purpose of exploiting celebrities business and their personal lives.
It is my opinion that this country should take a step back and say WOW! I am infatuated with this person’s life. I was in awe when I heard about the passing of John Travolta’s son and the lashing he took about how his religious beliefs may have caused improper care. Could it be that it may not be any of our business? It could be that this statement is true, but who am I or we to decide? Let’s take some time to remember that this country has bigger issues than someone’s religious beliefs and if they affected the care of a child.